You are so absolutely right here. Democrats more than republicans made this mistake, assuming Latinos all have the same priorities and can be addressed en masse with a one-size-fits-all message. I've spoken with Guatemalan people who love the Trump wall, as they're very keen to prevent the bad people they fled, coming here to catch up with them. Self employed Mexicans and Guatemalans want to make a lot of money. They go to church and they traditionally vote against LGBT rights and are pro life. Democrats should approach much more intelligent targeting and make best friends of community minded, education-focused families. They also have to dial up their 'tough on crime' act because Latino communities often suffer when a city is all softly softly on violent crime and drug related crime.